
What is Employment Branding and what role does it play in attracting talent?
By: Chiara Ortiz General Manager, Talent Hub Employment Branding is the term to talk about the strategy to build the image or brand of a company. It is well known that a company that is well recognized as a good employer, is something that will favorably affect the perception that customers have of it; here the ultimate goal is not the customers, but the employees.